In the fiercely competitive world of retail, Diana Vo and Anna Biller were shaking up the swimwear scene with Mint Escape’s 3-month pop-up store in Central, Hong Kong this spring.
Creating an offline presence to build brand awareness for an online retailer was the driving force to launch the pop-up store. Customers are able to try and interact with products before making their purchase. “Even though the focus should be on online sales, people still need to try the bikini and feel the quality. Once you know your fit, you can order them online later,” explains Diana.
Known for having a diverse crowd in Central which ranges from local Hong Konger’s to expats- it was the perfect location for Mint Escape to set up their first pop-up store. Located on Wellington Street, it is the prime spot to shop for a bikini before the summer heat hits Hong Kong.
Written by Yin Chan